Vivvendra de Silva
MBA | DipM
As a senior marketing professional with over 20 years of hands-on experience in the industry, I understand the importance of creating and implementing the best possible strategies to reach a business' target audience. My expertise includes various aspects of strategic, business, and functional marketing communications, as well as customer service.
Throughout my career, I have had the opportunity to work with a diverse range of businesses across various industries, including Telecom, IT, Cloud, Cybersecurity, Hospitality, and Airlines. My hands-on experience and in-depth knowledge of these industries has helped me to gain a deep understanding of the unique marketing challenges that businesses in these sectors face.
I approach each new project with the same clear objective, which is to help businesses get a better return on their marketing spend. This requires a deep understanding of the business' objectives, target audience, and the broader marketing environment in which it operates. My first step is to understand the current marketing efforts and identify the areas that need improvement. I work closely with the business to understand their unique needs and tailor my approach to provide a customized solution.
One of the key areas that I focus on is understanding the customer journey and identifying the touchpoints where the business can have the greatest impact. This includes understanding the customer segments and their needs, as well as the channels that are most effective for reaching them.
Another important aspect is ensuring that businesses have the right reporting tools in place to track and measure the effectiveness of their marketing efforts. This includes setting up Key Performance Indicators (KPIs) and regularly tracking them to ensure that the marketing efforts are delivering the desired results.
In addition to my experience in strategic marketing, I also have extensive experience in tactical marketing and implementing marketing campaigns. I work closely with businesses to develop a comprehensive marketing plan that outlines the specific tactics that need to be implemented to reach their target audience. This includes developing a content marketing strategy, planning and executing social media campaigns, and creating and implementing email marketing campaigns.
I also understand the importance of staying up-to-date with the latest trends and technologies in the marketing industry. This includes staying abreast of the latest digital marketing trends, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and data analytics.
In summary, with my extensive experience in marketing, my deep understanding of various industries and my focus on delivering measurable results, I am well-positioned to help your business achieve its marketing objectives.